Internet

Google je v nasprotju z drugimi spletnimi brskalniki posebnež od vsega začetka. Njegova prednost je bila vedno v tem, da uporabniku ni postregel le z rezultati iskanja, ampak je rezultate tudi razvrstil po pomembnosti. To pomeni, da je bila znotraj njih izdelana tudi metodologija ugotavljanja, kaj je uporabnik hotel najti, nato pa razvrščanje glede na te ugotovitve. Zato se je Google prijel neverjetno hitro. Septembra 1998 je opravljal okoli 10.000 iskanj na dan, pet mesecev pozneje že več kot pol milijona, danes pa je številka okoli 200 milijonov iskanj po več kot treh milijardah spletnih strani. Tipična zgodba o uspehu, a ni čisto tako.

Težava Googla je v tem, da je postal preveč pomemben, preveč relevanten in prevelika avtoriteta. Biti na vrhu seznama rezultatov iskanja je postalo nekaj, kar je za uspeh podjetja lahko ključnega pomena.

Kako deluje

Pri Googlu so razvili poseben sistem oziroma program za določanje pomembnosti spletne strani v uporabnikovem iskalnem nizu. Imenuje se pagerank, deluje pa tako, da med drugim ugotavlja tudi, koliko drugih spletnih strani kaže na iskano spletno stran. Kako odgovornim pri Googlu to uspeva, ni povsem znano in je seveda poslovna skrivnost, a je dovolj že to, da je ugotovljen princip delovanja.

Cilj vsakega podjetja, ki si z internetom tako ali drugače služi vsakdanji kruh, je, priti čim višje na Googlovem seznamu. Ugotovljeno je namreč, da le dvajset odstotkov ljudi obišče tudi drugo stran rezultatov iskanja, strani pa je lahko 10, 100, 1000 ali več milijonov.

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